技术的想象:区块链于游戏中如何发挥作用?(转载自以太坊博客)

前言:这篇文章是以太坊官方博客更新的文章,关于游戏能否应用于区块链游戏行业,我们之前有过讨论, 如果可以这种技术将会以何种手段改编传统游戏行业对的现状,当时倾向于认为区块链技术只是从底层技术方面对游戏行业带来更高的安全性和交易准则,这篇文章或者能给你我一种关于游戏区块的别样想象!

文章来源:以太坊官方博客译文原址:https://www.hyperledger.org/blog/2017/12/07/does-blockchain-have-a-role-in-gaming

嘉宾:Alex Migitko

本文是对 GameCredits首席运营官的Alex Migitko的采访录

区块链在游戏行业正变得越来越现代化,但更多的是一个概念而不是一个有形的解决方案。这是可以理解的,因为技术是相当新的,我相信区块链将会在这个一直以快速采用和创新而闻名的行业中占据一席之地。

到目前为止,你可以看到的是路线图和计划,详细说明如何在游戏中实现区块链。但就实际使用而言,可以炫耀一个可行产品的公司并不多。这些项目大部分仍在进行中。

游戏是否准备好更广泛的采用区块链?

我可能是一个理想主义者,但在我看来,区块链是一个已经开始忽略其基本要素:玩家和游戏 从业者期待已久的扰乱因素。

让我进一步扩展一下。

有一些内在的不平等,不仅限于博彩业。几十年来,已经有一些主宰市场的大玩家黯然失色,许多独立游戏开发者都在与他们竞争。但是这不是我想在这里提出的问题。

博彩公司一直处于IT行业的前沿,一直是最先采用新技术的公司之一。这对最终用户来说一直是有利的。

但近年来,处于不断发展的状态带来了商业模式和货币化的变化。二十世纪二十年代后期,“免费游戏”模式得到扩展,导致更多的主流发行商摆脱了传统的订阅模式。虽然这对一些游戏运行良好,但也引发了各种各样的新问题。

在一定程度上制作游戏意味着发行商需要依靠游戏内购买来增加收入。事实证明,这是难以平衡的。过去几年来,有些知名企业因为预算首要,消费者次之。

这就是“创造双赢”这个词的意思。现在许多游戏玩家抱怨说,要想获得一个特定的游戏的唯一方法就是支付其他难以达到的物品。成功取决于您通过微交易和应用内购买而愿意花费的金额,而不是您的技能水平。

电子竞技的另一个推动变革是电子竞技的普及。这个不断增长的细分市场实际上已经成为一个行业,现在电子竞技的收入已经达到数百万美元。鉴于其利润和受欢迎程度不断增加,显然这只是一个开始。

这是区块链技术可以发挥关键作用的地方。

使用区块链,开发人员将能够在每个平台上的几乎所有游戏中引入有竞争力的游戏玩法。这将为消费者增添一个全新的吸引力,并有助于平台的发展。

采用这种模式将意味着更多的参与者可以参与和竞争,而不仅仅是一些选定的参与者,就像现在的电子竞技项目一样。在这种情况下,区块链通过消除第三方实体来提供安全性,透明度和更简单的交易过程。

此外,引入竞争性游戏将创建一个更加有趣的电子竞技爱好者社区,他们将能够轻松查看甚至与之竞争。

区块链可以解决数字商品所有权问题吗?

每当谈到区块链和游戏时,数字产品的所有权几乎总是成为讨论的焦点。由于市场上没有真正的解决方案,所以我只能提出自己的看法,这反映了我在过去十年从事博彩业的人的地位。

从一个角度来看,这听起来像是一个很好的解决方案,您在某个特定游戏中拥有的每件物品都属于您。这就创造了在同一家公司出版的其他游戏中使用同一个项目的可能性。此外,这提供了一个机会来规范游戏内物品的交易过程,甚至在游戏之外进行交易。对于很多人来说,这是区块链作为技术和加密货币作为副产品的最佳用例。但是我个人的立场有些不同。

虽然这可能听起来像一个简单的解决方案,一直困扰游戏玩家多年,这引起了游戏开发者更多的关注。

最终,这是游戏开发商和游戏发行商的选择,从他们的角度来看,这不是一个无缝的解决方案。创造游戏内经济是一件非常困难的事情。影响决策过程的因素有很多,即使是最大的游戏公司也曾经犯过决定性的错误。

通过自由化整个游戏经济,让你的物品和货币在游戏之外使用,你也将失去对这种情况的任何控制。工程师,设计师和开发人员努力创造的一切都可以通过现在无法控制的外部因素来改变。在这方面取得任何进展之前,这是一个需要解决的重大问题。

结论GameCredits的每个人都非常相信开源方法,尤其是在涉及新兴技术的时候。为了区块链的发展和不同行业的大规模采用,越来越多的公司需要在相互努力的背后落后于技术。所有Hyperledger成员之间都有丰富的知识。GameCredits将考虑整合现有的技术,并使用它来使我们的游戏产品取得更大的进步。


原文

Guest post: Alex Migitko, COO, GameCredits

Blockchain is becoming increasingly present in the gaming industry, but more as a concept than a tangible solution. That’s understandable because the technology is fairly new and I’m confident that blockchain will find its place in this industry, which has always been known for fast adoption and innovation.

What you can see so far are roadmaps and plans detailing how blockchain can be implemented in gaming. But in terms of actual use, there aren’t many companies that can show off a viable product. Most of these projects are still works in progress.

Is Gaming Ready for Wider Adoption of Blockchain?

I might be a bit of an idealist, but in my opinion blockchain is a much-awaited disrupting factor in an industry that has started to neglect its fundamental elements: gamers and the game itself.

Let me expand on this a bit further.

There are some inherent inequities that aren’t only limited to the gaming industry. For decades, there have been a few big players dominating the market, overshadowing the many independent developers who have struggled to compete with them. But that’s not the issue I want to raise here.

Being on the forefront of the IT industry, gaming companies have always been among the first to adopt new technologies. That has always been beneficial to the end user.

But in recent years, being in a state of constant development has brought about changes regarding business models and monetization. The late 2000s saw an expansion of the ‘free-to-play’ model, which led more mainstream publishers to move away from traditional subscription-based models. While this worked well for some games, it also raised a whole variety of new issues.

Making games free to some extent has meant that publishers need to rely on in-game purchases to drive revenue. This has proven to be difficult to balance, and in the past few years there have been cases of reputable companies being criticized for putting their budgets first and consumers second.

This is how the term ‘pay-to-win’ was coined. Many gamers now complain that the only way to get good at a particular game is to pay for otherwise unattainable items. Success depends on the amount of money you are willing to spend through microtransactions and in-app purchases, not on your skill level.

The other force driving change in the gaming industry is the popularization of eSports. This ever-growing segment has become practically an industry on its own, with eSports now generating millions in revenue. Given that its profits and popularity keep increasing, it’s evident that this is just the beginning.

This is where blockchain technology can play a pivotal role.

Using blockchain, developers will be able to introduce competitive gameplay to almost any game on every platform. This will add a whole new appeal for consumers, and will help level the playing field.

The adoption of this model will mean that more players can participate and compete – not just a selected few, as is the case currently with eSports events. In this case, blockchain offers security, transparency and a simpler transaction process by eliminating third-party entities.

Moreover, the introduction of competitive gameplay will create a more engaged community of eSports fans, who will be able to easily view – and even interact with – competitions.

Can blockchain resolve the issue of digital goods ownership?

Whenever there’s talk about blockchain and gaming, digital goods ownership almost always become the focal point of the discussion. Since there’s no real solution on the market, I can only offer my opinion, which reflects my status as someone who has been working in the gaming industry for the past 10 years.

From one perspective it sounds like a great solution that every item you own in a particular game actually belongs to you. That creates the possibility of using that same item in other games published by the same company. Moreover, this provides a chance to regulate the trading process of in-game items and make trading possible even outside the game. For many, this is the best use case for blockchain as a technology and cryptocurrency as its byproduct. But my personal stance is a bit different.

While this may sound like an easy solution to a problem that has been plaguing gamers for many years now, it raises more concerns for game developers.

Ultimately, this is a choice that game developers and game publishers will be making, and from their point of view it isn’t such a seamless solution. Creating the in-game economy is a very difficult task as it is. There are numerous variables that influence the decision-making process, and even the biggest gaming companies have made determinantal mistakes in the past.

By liberalizing the whole in-game economy and allowing your items and currency to be used outside your game, you will also lose any control you once had over the situation. Everything that engineers, designers and developers worked hard on creating can be changed by external factors that are now beyond their control. That is a significant problem that needs to be addressed before any progress can be made in that direction.

Conclusion

Everyone at GameCredits strongly believes in the open-source approach, especially when it comes to emerging technologies. In order for blockchain to evolve and reach mass adoption across different industries, more companies need to get behind the technology in a mutual effort. There’s a wealth of accumulated knowledge between all Hyperledger members. GameCredits will look to incorporate existing know-how and use it to make further progress with our gaming products.

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